Chapter 9 - Section 6 - Branding Policy

Policy

Consistent use of the Renton Technical College brand unifies the efforts of the entire College community, reinforces the College’s reputation, and distinguishes RTC from other institutions of higher education. A strong and cohesive brand identity enhances relationships with prospective students, employees, alums, community partners, and other stakeholders while promoting recognition, trust, and credibility. This policy protects and strengthens Renton Technical College’s brand and reputation by establishing standards for the consistent and appropriate use of the College’s name, logos, color palette, typography, photographs, graphics, trademarks, and other visual identity elements.

College Name

Always refer to the College as “Renton Technical College”. Do not use Renton Tech or Renton Voc-Tech. On first reference, refer to the College as “Renton Technical College " when space allows. RTC is acceptable internally and for public-facing communications with limited space.

College Logos

Use the downloadable logo graphics found on the Communications and Marketing Web page and SharePoint site. The official College logo contains the complete College name. The registered RTC box element of the logo may be used on its own only when space is limited.

When using the RTC box element of the logo, use the registered logo (the one containing the TM symbol). No alterations to the logo are permitted.

Logo Usage

The primary RTC logo should be used on official College materials, including but not limited to:

• Letterhead and business cards
• Press releases and media materials
• Institutional reports and publications
• Official forms and applications
• Accreditation, compliance, and regulatory documents
• Award and nomination submissions
• Board and executive communications
• Other formal communications representing the College

In addition to the full RTC logo and the RTC box logo, the College has seven Areas of Study logos. The same guidelines apply to these logos.

Ravens Logo Usage

The College has adopted a secondary Ravens logo to represent the mascot selected by the student body. The Ravens logo is an official College mark and may not be altered, modified, stretched, recolored, or recreated in any way without approval from the Communications and Marketing Department.

The primary RTC logo remains the College’s official institutional identifier and must be used on formal and official College communications.

Appropriate uses of the Ravens logo include student-focused communications and activities, such as:

• Promotional items
• Student events and activities
• Internal newsletters and campus communications
• Internal email communications and e-newsletters
• Student engagement initiatives
• Student Life and student club materials

Department or Organization Logos

Departments, programs, committees, employee groups, and initiatives may not create or adopt independent logos, visual identities, or branding elements without approval from the Executive Director of College Relations and Marketing.

Publication Requirements

Renton Technical College requires specific anti-discrimination language on any and all print materials made available to the public. This includes fliers, brochures, posters, and postcards. The following disclaimer must be included on all print materials.

Renton Technical College is an equal opportunity institution. Learn more at rtc.edu/Equal-Opportunity.” When space allows, use the full statement:

Renton Technical College provides equal opportunity in education and employment and does not discriminate on the basis of race, color national origin, age, perceived or actual physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity, marital status, creed, religion, honorably discharged veterans or military status, or use of a trained guide dog or service animal, as required by Title VI of the Civil Rights Act of 1964, Title VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Sections 504 and 508 of the Rehabilitation Act of 1973, the Americans with Disabilities Act and ADA Amendment Act, the Age Discrimination Act of 1975, the Violence Against Women Reauthorization Act and Washington State Law Against Discrimination, Chapter 49.60 RCW and their implementing regulations.