Social Media
Connect, Engage, Inspire – Guidance for Social Media
Social media helps us at RTC share stories, celebrate our community, and stay connected. Our posts reflect our mission, values, and the diverse voices of students, staff, faculty, and alumni who make RTC a special place. Community members can also find important news and updates on our channels.
Official RTC Social Media
- Managed by Communications & Marketing: All official RTC social media accounts are created and overseen by the Communications & Marketing team.
- New Account Requests: Thinking of launching a new RTC-related social account? Submit a proposal to Communications & Marketing first. Approval ensures consistency with our brand and message.
- Moderation: Comments on all RTC social media accounts are monitored. In keeping with our Social Media Policy, comments containing hate speech, spam, or harassment, or comments unrelated to the original post will be removed from public view.
- Emergencies: Emergency alerts or crisis communications shall be posted only by approved administrators.
Approved Departmental Social Media Channel Guidelines
- Brand Consistency: Always use approved RTC logos, colors, and tone from our branding guide. Check out our RTC Branding Policy page for resources and additional information.
- Be Accurate and Clear: Always check facts, write clearly, and reflect RTC’s friendly, inclusive voice.
- Privacy: Posts may not violate privacy laws or College policies (FERPA/HIPAA). Use appropriate consent forms before posting images or identifying information.
- Accessibility: Ensure your posts are accessible by using alt text for images and captions for videos.
Employee and Student Use
- Employees: Clearly differentiate your personal views from RTC’s official positions when using personal social media accounts. Do not endorse commercial products unless explicitly authorized.
- Students: Follow RTC’s Student Code of Conduct online. Inappropriate content could lead to disciplinary action.
How Communications & Marketing can promote your news
Paid Advertsing
Need additional visibility for your RTC program or event? Communications & Marketing can help you launch effective social media ads.
- Requirements: You must provide an approved budget and clearly defined goals.
- Process: Submit your request at least two weeks in advance to marketing@rtc.edu. Our team handles ad creation, targeting, and reporting.
Want your content featured on RTC’s main social media channels?
- Submit a request: Use our Project Request Form to provide details about your content, goals, and audience.
- Approval Timeline: Allow up to two weeks for your request to be reviewed, planned, and scheduled.
Helpful Resources
Questions?
Contact Communications & Marketing at marketing@rtc.edu. Together, we’ll share the stories that make RTC shine!